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I am not going to pretend to be a wine connoisseur and claiming a deep knowledge of vino. I am very good at bluffing about Italian wines and getting the British Lord’s deep knowledge and support for anything else with alcohol in it, with the exception of boozy desserts.

I know far too well that the way to my heart goes through my eyes, and I am always up to get my arm twisted by good design and innovation. I usually get my alcohol for special occasions and special people from another well known and established wine shop in St James’s, but on this case I was on the wrong side of Mayfair and – as usual – had little time to do so. I needed a vintage whisky, so I walked into this place that I had never seen before. It is called Hedonism Wines not by chance. The exposed brick walls and the floor to ceiling glass cabinets got my full attention, and the great Christmas decorations did the rest. I was suddenly in a chic winter wonderland. And a live vines was growing up the walls which hold bottles of wine!

Great shopping experience, the staff on hand is charming and knowledgeable. And if you want to continue your shopping in the West End and not carry the weight around, they will deliver to any central London address, within an hour.