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Going for sales requires a plan, strategy, and knowing what you want. Attributes in many other fields of life, broadly speaking. I believe that the sales weeks are the only time of the year when it is worth buying. My size hasn’t changed for a long time, and hopefully won’t, and my style is pretty much the same since the elementary school. As a consequence, I usually buy clothes that last for several years, investing in quality, and going for brands with heritage. On top of this, I have abit of seamstress skills, in order to readapt and decorate something I am tired of.

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This year I made a mistake, and broke one of my golden rule, which is never go to Harrods’s. It was the first day of the year, so I assumed that the country was in bed, nursing an hangover. And I was looking for a couple of perfumes and skincare products, so my quest was going to be limited to the ground floor. I was SO wrong.

Harrods’s during the sales is the closest experience to the Inferno described by Dante. In the Beauty Hall the products are piled up in very high towers, all marked with a 50% off red label. Female eyes start watering, mouths dry, and we start moving through this endless hall, larger than 4 tennis courts pulled together, at a very slow pace. I say we, because as soon as I enter this shop, I become  part of this herd. People like me – predominantly women escorted by terrified looking partners – move very slowly, in circles. It is hot, unbearably hot, aggravated by the fact that you are wearing a coat and a scarf.  It is January, and outside is -1. Do I need to say that what I was looking for doesn’t get discounted, ever? Clear ideas and strategic plans are clearly not enough for a successful sales season….

 

photo credit: <a href=”http://www.flickr.com/photos/rayofsun/5578538925/”>mi..chael</a> via <a href=”http://photopin.com”>photopin</a&gt; <a href=”http://creativecommons.org/licenses/by-nc-sa/2.0/”>cc</a&gt;

 

 

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